A Short Course in
International Economics

Jeffrey Edmund Curry, M.B.A., Ph.D.
ISBN 1-885073-53-4
US$19.95
192 Pages

Product Overview

As barriers to trade have fallen, world commerce has soared, and along with it an interest in understanding the principals of international economics. This book provides readers with a detailed description of the key concepts of international economics in a highly organized and easy to understand format.

Features

A Short Course in International Economics features a series of descriptive essays on each of the major topics of international economics, including balance of trade, trade agreements, foreign exchange, currency devaluation vs. appreciation, free trade vs. protectionism, foreign investment, tariff and non-tariff barriers to trade, politics vs. economics, government intervention in free markets, and major economic systems.

Assessment & planning

Describes company assessment and potential for export, determining a product's suitability for the international marketplace, product adaptation, market-entry barriers, gauging the best markets and developing an international presence.

Market entry & promotion

Explains market-entry strategies in detail, including agents and distributors, trading houses, joint ventures, direct mail, radio, television, billboards and trade fairs. Also covered are advertising agencies and international public relations.

Cultural issues & customer support

Includes comprehensive coverage of cultural issues in marketing, customer support and service, a glossary, bibliography, resources, elements of a marketing plan and marketing ethics.

Table of Contents

Chapter 1: Marketing Basics

Chapter 2: Elements of the Marketplace
Chapter 3: The Dimensions of International Marketing
Chapter 4: International Trade
Chapter 5: The Role of Governments
Chapter 6: The Role of Cultural Forces
Chapter 7: Developing Products for the Foreign Market
Chapter 8: Market Research
Chapter 9: Preparing for Market Entry
Chapter 10: Developing Distribution
Chapter 11: Advertising and Promotions
Chapter 12: Making Contact
Chapter 13: Staffing the New Market
Chapter 14: Evaluating Performance
Chapter 15: Marketing Plan
Chapter 16: The Marketing Audit
Chapter 17: Glossary
Chapter 18: Resources

About the Author

Jeffrey Edmund Curry, MBA, Ph.D., is a trade professional with years of experience leading trade missions and negotiating joint ventures between China, Vietnam, Russia and the U.S. He has taught management development, international finance and economics at the university level in both the U.S. and Vietnam. Mr. Curry is the author of Passport Vietnam, Passport Taiwan, and A Short Course in International Negotiating.