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Services: The Export of the 21st Century
Joe Reif, Janet Whittle, Alexandra Woznick, Molly E. Thurmond, J.D., and Jane Kelly
173 Pages
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The export of services is the fastest-growing segment of both the U.S. domestic and international economy. This is where opportunity abounds.
Services: The Export of the 21st Century is designed to help service providers "go international." Learn how to enter an international market, which countries are open to different services, and how to break through market barriers. This one-stop source includes:
Getting Ready to Export
Discover how to analyze the potential of a service and to develop a successful export strategy.
Market Research/Marketing
Learn how to research international markets, introduce your service, and succeed once there.
Barriers to Trade
Describes market barriers unique to service industries and how to overcome them.
Service Industry Analyses
Twenty service industry analyses provide detailed "how to" and "where to" information for exporting services from the U.S. Each analysis includes: domestic and international market overviews, marketing channels, barriers to trade, best regional opportunities and sources of assistance. Case studies illustrate how firms succeed exporting services.
I highly recommend Services: the Export of the 21st Century for American service providers entering the export market.
Mickey Kantor
U.S. Secretary of Commerce