Passport to the World Your Pocket Guide to the Business, Customs and Etiquette of Countries of the World

Passport Argentina Passport Brazil Passport China Passport France Passport Germany Passport Hong Kong Passport India

Passport Indonesia Passport Israel Passport Italy Passport Japan Passport Korea Passport Malaysia Passport Mexico Passport Philippines Passport Poland

Passport Russia Passport Singapore Passport South Africa Passport Spain Passport Taiwan Passport Thailand Passport United Kingdom Passport United States Passport Vietnam

Product (Series) Overview

Passport to the World books contain detailed information about a country's business practices, negotiating styles, customs, etiquette, government, view of foreigners, and much more. International businesspeople will discover a wealth of hard-to-find information to help them break through cultural barriers and ease their fears about doing business overseas. The books are attractive, portable, easy to read, and short enough to digest in one sitting.

Features

Each Passport to the World follows a set format of 25 topics. Readers learn about making the people of the country, cultural stereotypes, the work environment, making connections, negotiating tactics, business meetings, as well as customs, dress and appearance, entertaining and socializing. Each book also contains at 25 illustrations.

Target Audience

• Anyone who wants to successfully conduct business in a foreign country.
• Anyone who wants to learn the "soft skills" of interacting with people from a different culture.
• Non-business travelers who want to learn more about cultural and social norms.

Product Specifications

Paperback, 96 pages each, 4.25" x 7", full-color cover with film lamination, perfect bound, EAN ISBN bar code on back cover, 25 illustrations per title.

USA domestic edition -- price printed on back cover.

International edition -- price not printed on back cover.

US Retail Price

US $6.95

Selling Points

1. Contains hard-to-find business culture information not available in traditional travel or business books.
2. Easy to read. No academic jargon.
3. Helps overcome fears of doing business in a foreign country.
4. Contains practical "how-to" information useful on a daily basis.
5. Consistent format from title to title.
6. Written for an international audience.
7. Low price point that will attract "impulse" buyers.
8. Small enough to fit in a pocket.

Competing Products

NTC Company has a series of small, country-specific titles which are a similar size to the World Trade Press Passport series. NTC books are only 64 pages, vs. 96 pages for our series, have less attractive covers, are "thin" on business content and focus on foreign culture from an American-only perspective.

Passport to the World Series
vs.
Country Business Guide Series

Passport to the World books are comprehensive guides to a country's business culture, social norms and etiquette--the "soft skills" of interacting with others in the professional realm. Passport to the World books:

1. Cover one topic extensively--business culture
2. Contain approximately 20,000 words
3. Are pocket-sized (4.25" x 7")
4. Retail for US$6.95

World Trade Press Country Business Guide books extensively cover the commercial and economic end of doing business in a country. They address the "firm" skills, while only a single chapter is dedicated to the country's business culture. The Country Business Guide books:

1. Cover 25 business topics
2. Contain approximately 225,000 words
3. Are full-sized (7" x 10")
4. Retail for US$24.95.

Translation Rights

Translation rights are available for all languages. We anticipate strong sales of translation rights because:

1. International business culture is a hot topic around the globe, and the series offers a comprehensive overview.
2. The books are small and provide a quick read. Ideal for airplane flights.
3. The books' clear, concise language and relatively short length (approx. 20,000 words) are easy to translate.
4. Translation rights are priced attractively.

Rights sold include: French, Portuguese for Brazil, Portuguese for Portugal, Polish, Russian, Estonian, Lithuanian, Indonesian, Korean and Chinese. Rights are pending for Dutch, Japanese, Romanian, Spanish and Italian.